The future belongs to a very different kind of person with a very different kind of mind-creators and empathizers, pattern recognizers and meaning makers. These people - artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers - will now reap society's richest rewards and share its greatest joys.
- Dan Pink, A Whole New Mind


Influence does not flow between cubicles filled with strangers who don't trust each other, don't respect their boss, and are living out stories of apathy, resentment, or both. Influence comes from paying attention to those you wish to influence, their stories, the stories you are telling yourself about them, the stories they tell themselves about you and the story not yet told that speaks to both of future collaboration and mutual respect.

-Annette Simmons, The Story Factor


The most effective leaders are in touch with their personal stories.

-Noel Tichy, Professor, University of Michigan Business School


"Thou shalt not" is soon forgotten, but "Once upon a time" lasts forever.

-Philip Pullman, 1996 Carnegie Medal acceptance speech


The ability to tell the right story at the right time is emerging as an essential leadership skill to cope with, and get business results in, the turbulent world of the twenty-first century. It's also a critical capacity for personal interaction and happiness with family and friends.

-Stephen Denning, The Springboard Story


One can't make a new heaven and earth with "facts."
-Henry Miller, Author


Jurors will vote with their hearts, and then find the legal hook to hang their emotions on, a law professor advised me almost 20 years ago. In other words, rather than basing their decisions on the law, jurors vote according to their feelings-and then decide the law they will use to justify that decision.
-The Synchronics Group, Finding and Selling Your Story in the Courtroom


Our cultural distrust in creativity goes back to the Enlightenment when we discovered the awesome power of rational thinking ... in spite of our continuing reverence for rationality, we don't really do many things by logic ... logical argument rarely convinces anyone of anything important.

-Marty Neumeier, The Brand Gap


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